World of Sunday ♥️
One of the main reasons I started GoS was to build my own community. I cringe a little writing that as 'community' gets thrown around so much these days that I can see its meaning being lost in the world of brand marketing, but at the end of the day it really was the driving force behind starting my brand.
I have a corporate life: M-F / 9-5, working in design and events with surgeons, and I see it every day in their world - the fellowship, the commitment to friendship, mentoring, and support in getting everyone over the line. And truth is I don't have that in my work life, and after the Covid lockdowns, I don't really have that in my friendships either. So I decided that instead of feeling sorry for myself, I would do something about it and I haven't looked back. Truly one of the best parts about all of this are the connections and friendships.
So as 2025 comes to a close, I have been thinking a lot about GoS's direction, and the world I want to build around connection, meeting new people and forming new friendships. In a hectic, sometimes overwhelming and disconnected world, I would love to build a world around the magic and rituals of Sunday. I'll have more to share in the New Year, but if you would like to be kept in the loop, add your email to the mailing list (you can find the sign up oin the footer) and I will keep you updated.
Ps the smiley eggs are from a recent breakfast we were cooking one Sunday... I think it really captures the mood of a slow cosy Sunday filled with simple things. ♥️
We'd ♥️ to Hear From You
I never started GoS to build a PJ empire but I would love for her to keep growing and be a fully fledged grown up brand that's respected, recognised and valued. And at the end of the day, we're all here because we love PJs. So as I plan for 2026, a new collection, new designs and new products, I would love to hear from you.
If you have a moment to share your insights via the following the survey, I would be so grateful. It should take two-three minutes to complete, and as a small token of thanks, there's a 20% discount off of your next purchase.