Hello and welcome to my corner of the online world where I am likely to share who knows what. Tying in with the Girl on Sunday's first collection - Muses & Moods, this little corner could cover all manner of topics (depending on my mood, and dependant upon musings. :) But no matter where the ramble takes me, please know it's coming from a genuine place that hopefully helps us form a connection and community of PJ loving girlies who want comfort ease and cute pyjamas that don't come at the expense of others' lives and livelihoods. Sally x

Before we begin, just to be clear, I dislike many things.

There are many myths when it comes to sustainability in fashion, and it doesn’t take long to debunk these via a quick google search. But the biggest myth in my opinion is even calling any fashion brand sustainable in the first place. And that is why I will be refraining from attaching the word to Girl on Sunday.

Ethical – yes. Slow and considered – yes. Responsible fabric choices – yes. Transparent – yes. But sustainable – questionable, given that parts of the world have become the dumping ground for excess clothing including thrifted. We have enough clothing in the world to sustain all of us for the rest of our lives. So why produce a sleepwear brand you might wonder. It’s a valid question. I started Girl on Sunday purely because I couldn’t buy the sleepwear that I was looking for here in Australia. I was determined to produce locally and stay small. My vision when I started was to produce not just sleepwear but a community, to tap into the untapped, and to get back into creative pursuits. Sustainability in fashion is complex, but I hope one day that Girl on Sunday’s place in the clothing brand world along with other small creators, encourages thoughtful purchasing; and takes us back to a time where our purchases were considered and treasured. That the dopamine hit of making the purchase, opening the parcel, continues well after the postie delivery. That the excitement remains with every wear, and that you view each piece as an extension of you. Like your downtime bestie. And one day, by working on changing perceptions around the ways in which we consume and how clothing is produced, we might be able to turn the tide on manufacturing powerhouses who deliberately oversupply and undercharge, making it a difficult world for all in it and ultimately putting the responsibility on the consumer rather than on their own questionable practices.

Ps: Who's that cute doggie in the sweater? Why it's Master Toffee - Lord of the photography studio, King of being cheeky & also sleepy. A perfect GoS mascot.

Firstly, how cute are these little guys? These lovely chickens live in a chicken paradise in the beautiful Adelaide Hills – South Australia, and I was lucky enough to meet them in very early January 2024 when we were holidaying there over the Christmas break - just after I decided I was going to pursue what’s now become Girl on Sunday.

So, what’s the ethical connection and who the hell is Jimmietta?

I decided to introduce Jimmietta as my ethical mascot because when you think about it, how many chickens are not living in the green paradise they deserve, only producing eggs when they want to without any form of intervention, being treated with kindness and protection. And that’s how I see clothing production: it’s a basic human right to be able to go to work in a safe environment and be fairly and adequately paid for that work while not having to risk your life to meet unsustainable production goals.

And then the name Jimmietta, well the truth is I have a party animal house plant named Jimmy who deserved some recognition.